As a 3D rendering and marketing agency, It’s always exciting working with clients. But, it’s even more thrilling when they are launching a unique new product to market and need lots of 3D visualisations.
Our client, GEMM London – a London-based specialist in hotel refurbishments approached us in July to help them develop a new brand for their exciting new range of LED mirrors, specifically designed for hospitality interiors.
As marketing experts for the interior design community, we were only too happy to help. Our very first thought was to launch at London’s very own Hotel Industry Expo, held just last week (November 2023) at London Design Centre. So, the clock was on!
The launch brief
Whilst GEMM London were already well known in the hospitality industry for their hotel refurbishments, solid surface products and LED mirrors, they wanted to take things a step further with their new range of bespoke LED mirrors. They were looking for help with all aspects of marketing – from the brand strategy, brand name (which we called LUMA), to imagery and brochures. They came to us, knowing we could do it all.
With our experience in interiors product marketing and 3D rendering, GEMM knew we could help with everything they needed. Starting with our branding consultancy we helped them develop a brand strategy. In essence this meant figuring out:
- Who they were marketing to, and what would make them stand out to this audience
- What would the brand be called and how this would look
- What they wanted to say, and how they were going to say it.
- Creating all the visuals needed for the launch and beyond.
We were able to help them with everything from the name and brand design to the production of beautiful CGI imagery and brochures for their launch. We also developed the plan to launch at HIX and designed their stand.
Brand Marketing Consultancy
Once we’d come up with the name, our role was to develop LUMA’s brand strategy and discover its ‘voice.’ This meant really digging in to how they would relate to the market, what tone to set, and how to reach their audience. Here at Oil Studios we really understand the market and therefore could help LUMA figure all of this out. We were able to provide market insights, advice on what is trending and how to position a product to get it noticed.
As always with branding, we needed to design logo and develop the brand visual identity. Essentially everything that would be used to market the new product, we designed. And loved every minute. It was so rewarding to see their product come to life in front of us at HIX last week, and see the excitement in hotel designers at all the design possibilities it offers.
Creating Images with 3D Rendering and CGI’s
As an industry-leading 3d design visualization and interior marketing agency we were able to assist GEMM with its design trend research to help develop the product range. We help select standard finishes, adviced on how to style product images, create 3D renderings and so on. This can go a long way to a product launching successfully or not, and GEMM understood the importance of this element.
HOW WE DID IT
We develop strong brand identities that will resonate with our customers and set you apart from your competitors. Our process starts with a discussion around your vision and core values, from which we create a brand identity that is unique to you and will create a deeper emotional connection with your customers.
In this instance, we started with researching the market. Our experts know the interiors world and the latest design trends. We were able to offer our insights in to what finishes would work, what features their clients may be looking for in their mirror choices, what type of switch they’d prefer and even what tone of light they should offer. We dug deep and this meant they could launch the best version of their product.
Brand guidelines
Having a clear, recognised logo is key to brand awareness and this is an area we excel in. We worked with GEMM to find the perfect logo, chose the colours that made it shine, found the font that looked perfect and developed a variety of layout designs for the logo. This then gave them options to use these throughout their social media, marketing and business – both in digital and printed mediums.
Our branding work also includes taglines – an essential part of marketing, to say in an instant what you do. We are able to give our clients full details on how to use taglines, where to use them and even where exactly to position them on a document.
3D Rendering and CGI’s to make your products shine
Many people already know us for our stunning CGI’s and 3D renderings. It’s well known that we produce the best photo realistic CGI’s, videos and marketing tools. For LUMA, this was no exception. They needed THE best images to represent the new range they were developing. But, as with many companies, they didn’t have the time or the budget to recreate how fabulous their products could look in every setting.
Which is where we come in. We were able to create a whole brochure full of stunning photo realistic images, created with the latest 3D rendering techniques and displaying the range of bespoke mirrors beautifully. As they were aiming at the hospitality market, we could recreate images that would speak to their ideal client and really reflect (excuse the pun!) their brand in the best way.
Bespoke options – no problem with 3D rendering
As a bespoke product, it can be difficult to show just how many options and choices you can have using regular photography. Not for us. We were able to design a huge number of options of finish, shape, size and permutations of switch, light source and so on. Without the need to have an actual product in every size, colour and configuration.
This meant, GEMM were able to really showcase their variety and range. It also meant they had a fabulous look book to hand out to customers straight way, without having to wait for product to be made, hung, styled and photographed. All of which can take months. All of this is done by us in a matter of weeks.
Marketing Launch at HIX
Whilst we were working together, we discussed the best way to launch this brand new product. As we understand our market we were thrilled to introduce GEMM to an event held in their home city – HIX. In our eyes, the perfect place to launch a product of this calibre.
The Hotel Industry Expo is held in London each year and is regarded as THE event for the hospitality industry. We knew this was going to be a huge way to launch their new product.
This year, HIX welcomed over 3,700 guests and 200 exhibitors for a showcase of the latest and greatest in hotel design and experience. Being well prepared to launch their product in this prestigious market was vital. From the design of their exhibition stand, to how they would present themselves at the show, Oil Studios was able to help in all these areas, giving GEMM the perfect launchpad.
We worked with the company to really hone in on how they wanted to promote their new product and we spent a long time developing the sales presentation, working on the look of the stand and coming up with the best ideas for them to show off their fabulous new LED Mirrors, and the endless design options they give hospitality designers.
The launch was a huge success and the feedback so far has been great.
Thank you so much, It’s been so busy, it’s been really really good, we’ve got and some really good leads. Everyone has been comments on how lovely the stand looks. we’ve really loved it and looking forward to our meeting next week to continue
Laura Martinex-McGregor, Managing Director, GEMM LONDON
The finished products – brand guidelines, logos, 3D renderings & Brochures
After our work on the LUNA launch with GEMM, as a company they are able to walk away with lots of new sales leads and a complete package of marketing materials.
What does this look like?
- A brand design that was clear and ready to go. This included, a way to market it – through look books, brochures and website material.
- A clear brand message – what they wanted to say, how they wanted to say it and who they wanted to say it to.
- Product launch – As well as how and where to launch, we were able to help with designing their exhibition stand, sales presentation, and have brochures to hand out.
- Marketing strategy – the setting of clear target audiences and how they could be reached
- CGI Photography and 3D rendering- a wide range of images they can use throughout their website, in look books and brochures and other marketing materials. These 3D rendered images can be updated as needed to reflect any changes in the products, and of course with new finishes.
All of what we work on with clients is about getting your product out to the market in the best possible way. We really do know our market and love working with small and large companies alike to showcase the best of what they have to offer.
Why not get creative with us?