What exactly is 3D Rendering? This is a question we get asked a lot.
What are the benefits of 3D renders (also called CGI’s) over traditional photography? Is the other question.
In marketing terms, if you’re company needs photography to sell your product, you already know how important it is to get those shots spot on. You know how having the right setting, background, placement and environment to display your product can really help your client visualise buying it.
You are probably also very well aware of the investment – both time and money – involved in getting those images.
As a company that specialises in producing the highest quality 3D Renders we really do understand the beauty as well as the importance of amazing, high quality imagery to sell a product.
But what is 3D Rendering?
In simple terms, 3D Rendering is the process of creating beautiful images for marketing. The process involves 3D modelling, lighting, texturing, rendering and refining. When done well, it is a cost effective, highly flexible way to create images for say, a look book, brochure, website or social media campaigns.
What’s great is that you don’t need an actual physical product to produce 3D renders. Here at Oil Studios, we can create the 3D models from drawings, sketches or plans. This means you don’t have to have a prototype ready to be photographed, or an example of every design in every colourway all ready to go.
How 3D Renders can work
Let us give you an example of a real client we worked with who hadn’t previously considered 3D Rendering as an option. As a high-end wallpaper brand, our client was not prepared to compromise on quality or authenticity in its imagery for its website. However, as each design was printed to order, they didn’t necessarily have every single design in every colour option ready to be hung. Nor did they have the time, budget or room set availability to hang each design and colourway.
By working with us they were able to showcase their intricate designs on ‘real’ walls in a variety of realistic settings that reflected – and inspired – their clientele. Each design could be shown in each colourway. Without the expense of having each paper printed, hung and then thrown away.
Working closely with each client
We worked closely with the company’s designers to ensure each room set we created highlighted the wallpaper that was to be used. From the colour palette chosen in the room, through to providing 3D images in different lighting modes, we were able to create the most stunning photo realistic images.
All without the expense, time and hassle of what would have been numerous set builds, not to mention hours of time, if they had opted for a traditional photo shoot. Much less, not needing to find a venue or design and build a whole set for each one.
Specialists in CGI and 3D Renders for interiors
As a specialist CGI and interior design marketing consultancy we work solely with companies within the interior design and property sector to develop marketing materials and create brand strategies. We understand our sector and have a team of experts to ensure high quality and client consistency every time.
3D Rendering in marketing
As a marketing tool, 3d rendered product images are second to none offering you countless options including simple product images. We can create these images from sketches, technical drawings or from scratch. We work closely with each client to ensure very detail is correct, every angle works and every setting is perfect.
How can you use 3D Renders?
If you have been considering 3D Renders for your company now really is the time to start learning a little more about this amazing tool. That way you can use it in your marketing, social media and sales materials sooner rather than later.
The costs of 3D Rendering
It goes without saying the costs involved are a fraction of what you would spend on set builds, locations fees, photography and styling. 3D Rendering also has the benefit of adaptability and there is no end to the possibilities on offer.
- Want to see your high tech media unit in a space age world of the future? No problem.
- Do you see your white washed hand-made bed frame propped on a beach in the Hamptons? We can do that.
- Do your hand made cabinets beg to be seen in a stately home in rural England? That’s possible too.
The sky really is the limit for how to showcase your designs and products in their best – and maybe most creative – light. Whatever way you want to reflect your brand is perfectly feasible. The only limit is your imagination – and we can even help with that by lending you ours.
Interior design & Property specialists
Having specialised in the interior design and property business for a number of years we know our market. The 3D imagery we produce can be used for all kinds of e-commerce brands and online retailers from furniture companies through to tile makers. Big or small, your company can benefit from working with our team of experts including interior designers who can help design stunning sets to showcase your products, website developers to help you spread the word and marketing specialists to assist with trend analysis, branding and more.
As a small specialist marketing agency we help furniture, KBB, interior decoration and property brands present themselves in a unique way. Through the technical advancement of 3D Rendering we have the technology and experience to really make your imagery sing.
So what’s stopping you? Book your appointment with us today to discuss how 3D Rendering can help your business. We look forward to hearing from you.